From Startup to Smart Hub: Why Estonian SMEs Are Turning to Automation

Estonia’s startup scene is globally admired, but it’s not just unicorns like Wise and Bolt benefiting from innovation. Small and medium-sized businesses (SMEs) are now automating their workspaces in surprisingly advanced ways.

Cost-Effective, Scalable Tech

Thanks to open-source platforms like Home Assistant, OpenHAB, or Estonia-built systems like SEOS, businesses can automate lighting, heating, access, and scheduling without breaking the bank. Unlike older systems, these can be deployed gradually—starting with a smart door lock or sensor-based lighting—and scaled up later.

For example, a design studio in Tartu used motion and ambient light sensors to manage its entire lighting system. The result? A 40% drop in energy usage during winter months and more comfortable working conditions for the team.

Remote Control, Real-Time Insights

With cloud-based dashboards, SME owners can monitor and control their premises remotely. That means turning off lights and heating after hours with a tap, checking security camera feeds on mobile, or getting real-time stats on electricity consumption.

A logistics company in Narva recently implemented RFID access and smart warehouse lighting, enabling them to reduce downtime and track personnel movement for improved safety.

Supporting Growth

Estonian automation companies understand the SME mindset. They offer modular systems, monthly subscription models, and often provide integration support, ensuring businesses without a full IT team can still benefit.

As a result, automation is no longer a luxury. It’s becoming a competitive advantage—even for the smallest Estonian businesses.